The promo video for To the End was directed by David Mould and shot in Prague in 1994. In keeping with the song's use of French, the video is a pastiche of the classic French New Wave film Last Year at Marienbad (dir. Alain Resnais,1961). The 4-minute video imitates the cinematography and editing style of the film, and replicates numerous scenes from it. Enigmatic subtitles (not from the film) appear. The band takes the place of the characters from the film: Damon Albarn plays "X" and Graham Coxon is "M", both of whom are involved in a love triangle with a mysterious woman. (via wiki)
P.S.: Marienbad is the German name of the spa town Mariánské Lázne (Czech Republic).