Stills from Vertigo’s (dir. Alfred Hitchcock/1958) title credits, designed by Saul Bass. Full sequence can be seen here.„My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.” (Saul Bass)